(Passive). This lesson presents information on how to effectively communicate with the media and the whole community. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Determines what the public needs to know. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. For more information on AP style, go tohttp://www.apstylebook.com. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Selects the right tools for the messages. Social networking sites are online communities that connect people. For different audiences, you may need to write different products. Resident/Non-Resident, Trainer Program, etc. Blogs to cover events as they are happening. AZ Department of Health Services Directors Blog. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Serves in an ICS role 2. Communication with internal agency personnel is A. not a role undertaken by a PIO. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Select it carefully and choose your background wisely. D. is only useful on television infomercials. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. 16825 S. Seton Ave., Emmitsburg, MD 21727 A goal that makes you stretch is good. C. is presented as a bad example of public information management. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. IS-29.A: Public Information Officer Awareness - FEMA Did the message reach the targeted audience? For some incidents, implementing a media area may be an important way to manage the situation. (What will motivate them?). Identify the purpose of what you are writing and start with the main message. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. C. Monitors costs related to the incident, and provides . Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. @8'_= J J0 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Identify contacts and sources that are relevant to your organization. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. 140-character stand-alone micro-blog statements. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. For highly visible or controversial matters, it might be best to have a leader in the organization speak. endstream endobj startxref It can be taken alone or before Basic Public Information Officer Training (G290). Emergency Manager jobs 33,535 open jobs Consider your resources and your role in ICS. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Grab the attention of your readers so that they will continue reading. PIOs need to have a complete understanding of the community's demographics in order to: A. The heat on the desert floor isnt just a nuisance, its expensive & lethal. The most popular social networking sites have groups, which offer chat boards for members. B. In other words, express parallel ideas in parallel grammatical forms. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Keep the subject and verb close together. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. NIMS Description of the PIOs Responsibilities. A micro-blog is a type of blog where the message is shorter. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Describe traditional media available for communication. Describe evolving media tools, including social media, for communication. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness Holding the session indoors, if possible. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) The most important point is is an example of a transition phrase or: A. You can find the complete list of courses in the Spanish language course list. or a non-emergency event. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. The best approach is to meet with school officials early to determine when your program best fits their schedule. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Describe the role and function of the PIO. Take a zombie apocalypse for example. What is the community sentiment toward your organization or the issue? Spelling- and grammar-checking tools (printed and computer software). You have many resources available to ensure that the information reported about an event and your organization is true and accurate. endstream endobj 495 0 obj <. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. 95% B. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. C. will transfer to a planning position if no media covers an incident. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. B. describes a writing technique applied to social media content. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Describe the role and function of the Public Information Officer (PIO). One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Many wikis are open to alteration by the general public without requiring them to register user accounts. Participants will benefit from participating in entry-level incident command system training prior to taking this course. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. I would urge you to be careful whenever you travel, Smith said. For example, you can post videos, use social networking sites, and/or create a blog. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. School, 43 Margaret St. . The Governor declared the emergency following a similar declaration by Liberty County. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. 3. The role of the pubic information officer - Weegy Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. * The social media links provided are for reference only. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. (For example: The suspicious package was the size of a laptop computer. Your organization may have other format preferences, such as single-spaced and one-page only. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Access to you and the newsmakers or persons in charge. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. The latest information on activities, events, and resources. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. 20. These people are your target audience. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Leaves the decision as to who will be in the pool to the media. The media area is a place where media congregate to help enhance the flow of information. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. . The Incident Commander B. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. 3 Step Guide for Assistance. 0. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Describe how to develop and execute a public awareness campaign. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Wear your uniform or neat, conservative attire if not in uniform. . It provides a framework for people from multiple agencies to work well together B. Public information is a vital function in disaster operations that . Test the message on a safe audience B. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Increased information needs can be handled. D. The ninety-five (95%) segment of the 95/5 concept, 5. In the next lesson you will learn how to communicate effectively when an incident happens. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Email. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Lesson 3 introduced the importance of establishing relationships with the media. It can be taken alone or before Basic Public Information Officer Training (G290). The test questions are scrambled to protect the integrity of the exam. This course should take approximately 7 hours and 25 minutes to complete. Many Web sites include a blog as part of the site. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. Evaluation is crucial for judging the effectiveness of a public awareness campaign. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). A. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Determine information to be communicated to the public. What is happening in other areas? The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. First name. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media ), John enjoys boating, swimming, and to fish. Is there any restriction on the information to be released? Treat all media fairlydo not play favorites with reporters. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. 17. This course can provide a basic understanding of the PIO function for those new to the position. Promote government programs and activities B. User: 4. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) What events nationally and globally are in the news? The widespread use of social media means you and your organization need to include social media in your communication strategy. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. (Unit 4), Apply public information techniques to a 5% scenario. Supporting information can be described as: A. IS-0029.a Public Information Officer Awareness Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). wA{)K+Xk80538L``V[mvWS|?9U7 Contact local, tribal, territorial, and State press associations to obtain media lists. Avoid acronyms. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. 1. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. What problems are you having in your community? When an emergency happens, ICS is implemented. Technology has a great impact on your ability to manage the message. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. The press saw it. endstream endobj startxref A directory of your organizations Internet presence. You can find the complete list of courses in the Spanish language course list. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Determining hazard impact is a crucial component in emergency planning. How knowledgeable is the audience on this topic? In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Traditional media (print, radio, television). Lets review the different types of communication tools in more detail, starting with print media. . Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Recognize various legal aspects associated with emergencies and public information. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Creates a positive impression of your organization. the feedback has been, you know, we appreciate this. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. B. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Public information entails the processes and systems that enable effective communications with various target audiences. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. D. Identify opportunities for public awareness campaigns. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. The 8-Step Communication Model includes:A. Assess the current situation B. Describe the role of the PIO in an emergency. You should set a realistic deadline and interim benchmarks, as needed. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. When will you implement your campaign? For example: Active voice is clear, direct, and concise. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Managing Public Information for All Hazards Incidents Select this link to access a printable . Access to the scene for information and images. It will keep you focused and is the foundation for evaluating your campaigns success. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Serves as an advisor to the Incident Commander. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public.
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